Christina R. Green
Wednesday, December 18, 2019
Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out.
People researching your product or service will find free content on your competitor site, spend more time there, possibly download some materials, exchange their email address for the content and then become part of a nurturing campaign. Or they may come to your site, see there are no free resources, and leave immediately.
Which one of those sites do you think Google will rank higher as being more valuable?
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Wednesday, January 8, 2020Nearly all businesses experience the cyclical doldrums. For many, that's the end of January or February when the weather is bad and no one wants to go out. But regardless of when your slow time is, it's never a good time for the small business owner, no matter how predictable. Here are several ideas to increase sales during your traditionally slow times. Read more(0) Comments.png)
Wednesday, December 18, 2019Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out. People researching your product or service will find free content on your competitor site, spend more time there, possibly download some materials, exchange their email address for the content and then become part of a nurturing campaign. Or they may come to your site, see there are no free resources, and leave immediately. Which one of those sites do you think Google will rank higher as being more valuable? Read more(0) Comments
Friday, November 15, 2019Monthly update from the Executive Director involving strategic planning, looking forward to 2020, and new members. Read more(0) CommentsCategories
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