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  • News Release: 3/31/2021

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    March 31, 2021

    Dale Doebert is a small business owner who has been part of the Mount Horeb Community for over 20 years. He currently owns and operates two businesses - Crossroads Productions (www.crossroadscamera.com) and Safesets-Midwest (www.safesets-midwest.com).


    Dale is a cinematographer with over 20 years experience specializing in documentary and testimonial-driven campaigns. His company, Crossroads Productions, operates as a full-service production company. With a national network of trusted creative partners, Crossroads Productions is able to facilitate video projects of any size. From national spot work, to live streaming events, the company has been a trusted ally for agencies, independent producers and broadcast clients. Working all over the nation and in four countries, Crossroads is well traveled and battle tested.


    Dale also owns and operates SafeSets-Midwest. While working in Los Angeles in summer 2020, Dale contracted the services of a mobile SARS-Cov-2 testing lab to ensure the safety of the people employed on the production - a safety measure that allowed Crossroads to produce a 30mn national broadcast special for PBS KIDS. Dale recognized this new mobile testing technology as an opportunity to bring testing to the Midwest, and to keep cast and crew in the media, and other industries, safe at work.


    SafeSets-Midwest employs a registered nurse and a lab technician, along with a medical director to consult on testing jobs. While SafeSets-Midwest contracts with rapid antigen testing for SARS-Cov-2 in the entertainment industry, it also works with corporate clients and small businesses. "We are so excited to help Dale gain exposure for his companies," says Rachel LaCasse-Ford, Director of Business Development at the Mount Horeb Area Chamber of Commerce. "While Dale often works across the country and around the world, he is looking to build a local customer base here in Mount Horeb and we are so excited to parter with him. SafeSets provies a really unique and specialized service that could be extremely valuable to the Mount Horeb business community. We are lucky to have them here in our backyard."


    Dale looks forward to being more involved in the Mount Horeb Community and giving back where possible.

    Dale Doebert, Owner
    dale@crossroadscamera.com, (608) 695-0351