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In short, GA4, or Google Analytics 4, is the latest variant of Google Analytics that combines data from both websites and apps under a single umbrella. And since it is the fourth version, it is called the GA4.
All new Google Analytics accounts will be created in GA4, allowing Universal Analytics to be phased out.
But what about the existing GA accounts?
Older versions of Google Analytics will stop collecting data on July 1, 2023. Thus, it's critical to update a new GA4 code to your website as soon as possible.
We know that Google Analytics can be daunting and confusing, and things are changing! Our goal at Shelley's Social Media, LLC is to help you succeed. Sign up for our Google Analytics Audit, and we will set up three common events for you for FREE on Google Analytics 4.
Why Sign Up for A Google Analytics Audit?
Our Google Analytics audit gives us an idea of what you are already tracking on Universal Analytics and includes a 30-minute tutorial with your team discussing our discoveries with our recommendations of common events you should be tracking in GA4. THEN as a bonus, we will set up 3 of those common events for you in GA4!
