Power Up: Professional Development Series

Presenter:   Joey Donovan Guido, Cuppa SEO Web Design

Author: "A Holistic Guide to Online Marketing"

Podcast: Getting Under the Surface (GUTS)

Topic: Holistic Online Marketing

Joey Donovan Guido, a Madison-based marketing professional and author, will teach us the importance of looking at online marketing holistically. A Holistic Guide to Online Marketing is a program that provides a global view of online marketing, looking at your website, blog and social media efforts as a whole. In this Power Up Series, we will zero in on our websites, discussing three major disciplines: search engine optimization, user experience, and conversion.
 

Session 2: Six Steps to a Better User Experience, so Website Visitors Stick Around

Learn six proven ways to improve the user experience (UX) on your website — including navigation do’s and don’ts, homepage and subpage layout tips, the creation of effective calls-to-action — as well as the "Introduction vs. the First Date,” philosophy. Joey will also talk about how to remove “noise” and distraction from your site for a better UX. The presentation focuses on both desktop and mobile versions of your website.

Key Takeaways

• How to streamline your website navigation for a better UX
• How to improve the user experience on a website’s homepage
• Understanding the difference between desktop and mobile design
• Creating a spectacular subpage UX

Please register ahead of time. 

Power Up is a professional development series from the Mount Horeb Area Chamber of Commerce. Each quarter will feature a new theme and we'll hear from experts in our community.