Christina R. Metcalf
Wednesday, January 15, 2020
I have to admit, I’m not a big fan of Instagram but clearly, I'm wrong. About a billion people (serious stat, not hyperbole) use the platform every month. 500 million people use the platform's stories feature every day. This year, Instagram is expected to reach 112 million users in the US alone and it's the fastest growing social media platform in Canada. If your target demographic is under the age of 40, they likely have an Instagram account, which means you should probably be on there.
Instagram is an ideal platform to help people enter your world and assist them in getting to know you and your business. Whether you have the type of business that is very visual like a restaurant or a florist shop or you have a business that is service-based but not so visual like a plumbing company or tax preparation, there are plenty of ways to get more business through his popular platform.