Monday, February 17, 2020
Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution.
Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too.
When you cast your business as the wise sage who helps the hero achieve their goals, you become important to the solution. That way people who are considering buying from you understand the valuable role that you play even while you are highlighting the accomplishments of others.