Wednesday, December 18, 2019
Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out.
People researching your product or service will find free content on your competitor site, spend more time there, possibly download some materials, exchange their email address for the content and then become part of a nurturing campaign. Or they may come to your site, see there are no free resources, and leave immediately.
Which one of those sites do you think Google will rank higher as being more valuable?