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  • Chamber Talk Blog

    A blog from your local Chamber of Commerce.
    Results Found: 54 RSS Feed
    Christina R. Green
    Monday, February 17, 2020
    Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too. When you cast your business as the wise sage who helps the hero achieve their goals, you become important to the solution. That way people who are considering buying from you understand the valuable role that you play even while you are highlighting the accomplishments of others. Read more
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    Christina R. Green
    Monday, February 10, 2020
    Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email. The average open rate for emails is between 15-25%. If you're above 25% you have a great open rate. But let's assume you wanted to get even better. This article contains simple email subject line ideas that work. Read more
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    Annika Frame
    Thursday, February 6, 2020
    In 2020, one of our goals is to continue telling our members’ stories. We want to share with our audience who are members are and why they are a crucial part of making this community thrive. To start out, we wanted to highlight our Chamber Trustees. Chamber Trustees are the Chamber’s top partner and without them, a lot of what we do would simply not be possible. Today, we are highlighting our newest Chamber Trustee, Tyrol Basin. Read more
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    Christina R. Metcalf
    Monday, February 3, 2020
    If your business isn't bringing in the revenue you'd like and you've tried different discounts and purchase options, it may be time to consider what the business world is now referring to as a “side hustle.” For purposes of this article, we're not going to cover starting a new business but rather creating a side hustle or an alternative revenue stream for your existing business. Here's how you can do that. Read more
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    Ryan Czyzewski
    Thursday, January 30, 2020
    Happy New Year! The new year brings fresh new opportunities for the Village and Chamber to collaborate on strengthening your businesses and our community. Before we can do that, I want to provide some information on Village happenings in the latter half of 2019 that Chamber members may be interested in. Read more
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    Christina R. Metcalf
    Monday, January 27, 2020
    Do you have a home assistant? I'm not talking about an Alfred to your Bruce Wayne. No, I mean like Siri, Alexa, or Google home. Have you traded your privacy for convenience? It's likely many of your customers have and if that's the case, their consumer expectations are changing rapidly. If you're not keeping up with them in your business, you're going to miss out. Read more
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    Christina R. Metcalf
    Monday, January 20, 2020
    I have a friend who used to say “never have more personal things in your office than you can tuck under your arm.” He believed in a fast getaway and joked about never wanting to have to pack up a box and be escorted out of the building. That friend went on to open his own business and I wonder if he kept to his rule being able to tuck all of his worldly office possessions under one arm. If you're like me, you break the one-armed rule with abandon and while you may have piles of papers all over your desk, you know what each pile is. However, recently there's been a trend toward minimization and several studies have suggested that minimizing clutter in the workspace also helps minimize stress. So if you’re feeling anxious at work and are ready to take on a project, we have some suggestions. Let’s get to that office, storage room, or work area, with a few tips from the experts. Read more
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    Christina R. Metcalf
    Wednesday, January 15, 2020
    I have to admit, I’m not a big fan of Instagram but clearly, I'm wrong. About a billion people (serious stat, not hyperbole) use the platform every month. 500 million people use the platform's stories feature every day. This year, Instagram is expected to reach 112 million users in the US alone and it's the fastest growing social media platform in Canada. If your target demographic is under the age of 40, they likely have an Instagram account, which means you should probably be on there. Instagram is an ideal platform to help people enter your world and assist them in getting to know you and your business. Whether you have the type of business that is very visual like a restaurant or a florist shop or you have a business that is service-based but not so visual like a plumbing company or tax preparation, there are plenty of ways to get more business through his popular platform. Read more
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    Annika Frame
    Thursday, January 9, 2020
    Finishing out our mini-series, Meet The Chamber Team, we are getting to know Mount Horeb Area Chamber of Commerce's Executive Director--Tiffany King. Tiffany has been the brains behind the operation here at the Chamber for the past two years and has been an integral part of shaping the Chamber into the organization it is today. She is constantly looking for ways to serve our Chamber members and contribute to this community. If you ever run into her on the street, ask her what her favorite concert she has been to is . . . she's been to quite a few. ;) Keep reading to learn a little bit more about Tiffany. Read more
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    Christina R. Metcalf
    Wednesday, January 8, 2020
    Ahhh 2020. A year in which the futuristic movies Blade Runner and Back to the Future are both now set in the past. If that doesn't blow your mind, you’re either under 25 or not one for movies. Not impressed? Then how about some of the big changes that are taking effect for small businesses this year? Read more
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