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A blog from your local Chamber of Commerce.
Sunday, March 15, 20208 Ways We Are Not Your Parents' Chamber
f your parents were business owners, they may have belonged to the local chamber. If they did, it was likely one of the first things they did when they opened their business. They hung an open sign on the window and applied for chamber membership. People of that age knew that was how business got done. There was only one way to network, in person and the chamber offered that in spades. But we're quickly approaching a new decade and there's a lot more to running a business than simply attending a networking
Christina R. Green
Monday, March 9, 2020Are You a 2020 Business?
If you are a business owner, you likely have learned quite a bit over the past decade. No matter what your industry, the way we do business has changed drastically. From internet sales to global competition, social media to chatbots, search engine optimization to word of mouth marketing, the learning curve in business has been steep. But these tools are not what make up a modern business. To be successful a modern business person needs to embrace several trends that are expectations for today's workers.
Christina R. Metcalf
Monday, March 2, 202015 Easy Ways to Build a Huge Email List
Guess what? You need an email list. Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your place of business. If you’re not in touch with them on a regular basis, you won’t be on their mind when they decide to
Christina R. Green
Monday, February 24, 202030 Ways To Make People Love You On Social Media
Have you ever noticed just how many bland posters there are out there on social media? They post only about themselves and not even interesting things about themselves. It’s almost better if posters like those stay off of social media altogether because they’re certainly not building any fans and that kind of posting is not getting people to know, like, and trust them. Their social media efforts are wasted and since we don’t want yours to be, we’re putting together a list of things to post about that will
Christina R. Green
Monday, February 17, 20204 Ways to Pull Great Stories Out of Your Customers
Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too. When you cast your business as the wise sage who helps the
Christina R. Green
Thursday, February 6, 2020Chamber Trustee: Tyrol Basin
In 2020, one of our goals is to continue telling our members’ stories. We want to share with our audience who are members are and why they are a crucial part of making this community thrive. To start out, we wanted to highlight our Chamber Trustees. Chamber Trustees are the Chamber’s top partner and without them, a lot of what we do would simply not be possible. Today, we are highlighting our newest Chamber Trustee, Tyrol Basin.
Annika Frame
Thursday, January 9, 2020Meet The Chamber Team--Tiffany
Finishing out our mini-series, Meet The Chamber Team, we are getting to know Mount Horeb Area Chamber of Commerce's Executive Director--Tiffany King. Tiffany has been the brains behind the operation here at the Chamber for the past two years and has been an integral part of shaping the Chamber into the organization it is today. She is constantly looking for ways to serve our Chamber members and contribute to this community. If you ever run into her on the street, ask her what her favorite concert she has
Annika Frame
Wednesday, January 8, 2020Meet The Chamber Team--Alexa
Continuing our mini-series, Meet The Chamber Team, we are chatting with Mount Horeb Area Chamber of Commerce's Marketing Intern--Alexa Wedig. We are so excited to have Alexa with us for the month of January. She will be working on promotions for the upcoming Scandihoovian Winter Festival as well as other event and tourism marketing projects.
Annika Frame
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Wednesday, December 18, 2019The Power and Problem with Free in Your Business
Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out. People researching your product or service will find free content on your competitor site, spend more time there, possibly download some
Christina R. Green
Friday, November 15, 2019Chamber Chat--November 2019
Monthly update from the Executive Director involving strategic planning, looking forward to 2020, and new members.
Tiffany King
