Chamber Talk Blog
A blog from your local Chamber of Commerce.
Shelley Iverson
Thursday, July 2, 2020
Technology changes and social media evolves. We see it all the time! The days of a platform being just for family and friends to chat, share photos, or post funny videos is long gone. Social media is crucial for marketing business brands.
Marketers are under significant pressure to not only improve their own social media presence but to also be up to date with the latest marketing trends and then apply them to business.
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Christina R. Metcalf
Monday, June 29, 2020
If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages.
But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use.
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Shelley Iverson
Friday, June 26, 2020
Bing allows you to test the mobile-friendliness of your website easily
Mobile-friendly websites are important, and statistics back that up. For years now, statistics have been telling us people are using phones and mobile tablets to do business more and more. It is crucial to understand just why mobile-friendly websites are important. Statistics are telling numbers: if your website is not mobile-friendly, now is the time to rectify that unfortunate fact.
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Shelley Iverson
Tuesday, June 23, 2020
Google makes over 3000 algorithm changes per year. SEO isn’t something that you learn once, and it’s good to go forever. If you aren’t continually testing, you won’t outrank your competitors. Here are some test ideas for you to try:
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Christina R. Metcalf
Monday, June 22, 2020
Many business owners are currently wondering how they might get more involved in the conversations about race and creating a culture that celebrates diversity. When conversations about race and the workplace arise, the first area of consideration is often hiring practices but it extends to so much more in a business than who you're choosing to employ.
In fact, racial tensions can crop up even in businesses that are very focused on equality. If you want a more diverse culture in your workplace, here are a couple of areas to focus on in addition to fair hiring practices.
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Christina R. Metcalf
Monday, June 15, 2020
This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But with the death of George Floyd, there are many individuals who see a lack of a stance as a stance of its own. This has been a deeply dividing issue with some business owners wanting to get involved while others have worried that standing for the cause was akin to supporting mass destruction of property and being anti-business.
So what should a business do?
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Christina R. Metcalf
Monday, June 8, 2020
We thought the hardest thing we'd have to deal with this summer would be COVID-19 but now business owners are facing another heart-wrenching situation--how do they react in the face of protests?
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Christina R. Metcalf
Monday, June 1, 2020
People handle challenges in different ways and this pandemic is no exception. While your business may target a particular demographic, it's likely this demographic has split since COVID-19. You now have people who while they may fall into the same age group, income bracket, gender, geographical region or other similar characteristics, their reaction to the coronavirus may differ greatly. As things begin to open up, it's essential that you understand the personalities you're dealing with and how best to market to them.
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Christina R. Metcalf
Wednesday, May 20, 2020
If your business is shut down or you're just looking for new streams of revenue, a popular idea is course creation. This could be a course that showcases your knowledge on a subject, a course that is designed to complement whatever it is you sell, or a way to make money that does not involve an exchange of time for money. If you are someone who sells an hourly service, there are only so many hours of the day that you can bill for virus or not. But if you create a course you can bring in money even when you're not actively performing the service in which you get paid for.
Technology being what it is, courses are easier than ever to create but expectations are higher as well. So, it's important you do a few things as part of your course creation prep. This article is laid out to help you ask the right questions before you begin preparing your course.
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Christina R. Metcalf
Wednesday, May 13, 2020
If you have a website for your business, you may have an untapped treasure chest at your disposal. Even if you don't make large amounts of money on your website, you can be bringing in something. This article will show you how.
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