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A blog from your local Chamber of Commerce.
Thursday, July 9, 2020Chamber Trustee Highlight: State Bank of Cross Plains
In 2020, one of our goals is to continue telling our members’ stories. We want to share with our audience who are members are and why they are a crucial part of making this community thrive. To start out, we wanted to highlight our Chamber Trustees. Chamber Trustees are the Chamber’s top partner and without them, a lot of what we do would simply not be possible. Today, we are highlighting a long-term partner, State Bank of Cross Plains.
Annika Frame
Thursday, July 2, 2020What's Trending in Social Media in 2020?
Technology changes and social media evolves. We see it all the time! The days of a platform being just for family and friends to chat, share photos, or post funny videos is long gone. Social media is crucial for marketing business brands. Marketers are under significant pressure to not only improve their own social media presence but to also be up to date with the latest marketing trends and then apply them to business.
Shelley Iverson
Monday, June 29, 20205 Ways to Communicate Difficult Business Messages
If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use.
Christina R. Metcalf
Friday, June 26, 2020Mobile-Friendly Websites Are Important
Bing allows you to test the mobile-friendliness of your website easily Mobile-friendly websites are important, and statistics back that up. For years now, statistics have been telling us people are using phones and mobile tablets to do business more and more. It is crucial to understand just why mobile-friendly websites are important. Statistics are telling numbers: if your website is not mobile-friendly, now is the time to rectify that unfortunate fact.
Shelley Iverson
Tuesday, June 23, 2020Ways to Improve your SEO rankings in 2020
Google makes over 3000 algorithm changes per year. SEO isn’t something that you learn once, and it’s good to go forever. If you aren’t continually testing, you won’t outrank your competitors. Here are some test ideas for you to try:
Shelley Iverson
Monday, June 22, 2020Fair Hiring Isn’t Your Only Business Concern
Many business owners are currently wondering how they might get more involved in the conversations about race and creating a culture that celebrates diversity. When conversations about race and the workplace arise, the first area of consideration is often hiring practices but it extends to so much more in a business than who you're choosing to employ. In fact, racial tensions can crop up even in businesses that are very focused on equality. If you want a more diverse culture in your workplace, here are a
Christina R. Metcalf
Monday, June 15, 2020Should You Take a Political or Social Stance in Your Business?
This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But with the death of George Floyd, there are many individuals who see a lack of a stance as a stance of its own. This has been a deeply dividing issue with some business owners wanting to get involved while others have worried that standing for the cause was akin to
Christina R. Metcalf
Monday, June 8, 20204 Courses of Action Business Owners Can Take in the Face of Protests
We thought the hardest thing we'd have to deal with this summer would be COVID-19 but now business owners are facing another heart-wrenching situation--how do they react in the face of protests?
Christina R. Metcalf
Monday, June 1, 20203 Common COVID Personalities and How to Market to Them
People handle challenges in different ways and this pandemic is no exception. While your business may target a particular demographic, it's likely this demographic has split since COVID-19. You now have people who while they may fall into the same age group, income bracket, gender, geographical region or other similar characteristics, their reaction to the coronavirus may differ greatly. As things begin to open up, it's essential that you understand the personalities you're dealing with and how best to
Christina R. Metcalf
Wednesday, May 20, 2020The Beginner’s Guide to Creating an Online Course for Your Business
If your business is shut down or you're just looking for new streams of revenue, a popular idea is course creation. This could be a course that showcases your knowledge on a subject, a course that is designed to complement whatever it is you sell, or a way to make money that does not involve an exchange of time for money. If you are someone who sells an hourly service, there are only so many hours of the day that you can bill for virus or not. But if you create a course you can bring in money even when
Christina R. Metcalf
