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A blog from your local Chamber of Commerce.
Monday, March 30, 202015 Little Acts of Kindness to Implement During COVID-19
About a week ago the people in my county received a very different type of emergency communication. I'm in a popular hurricane area so those who signed up for emergency text messages are no stranger to them. However, even when we were evacuated due to Hurricane Irma we didn't receive anything like this. The first line of the text message was “be kind.” That took me aback and caused me to laugh a little. Be kind sounded a little like what our parents might’ve said to us as we were going off to kindergarten
Christina R. Metcalf
Monday, March 23, 20204 Simple Things to Do to Making Working from Home Easier
Working from home is an ideal that many people have longed for but the reality of it can be disenchanting. It takes some special skills to make it work. In this article we will cover four simple things you can do to make working at home easier on everyone. If you lead a team or you're the owner of a business, you have additional challenges when heading up a remote team during a global pandemic. We have some suggestions to help with that too.
Christina R. Metcalf
Monday, March 16, 2020How to Write an Effective Coronavirus (COVID-19) Message for Your Business
If you have had time to look in your email inbox recently, it's likely cluttered with messages from big brands telling you what they’re doing as we're facing the global pandemic of COVID-19. The point behind these communications is to quell fear and reassure people that it’s safe to patronize these businesses. If you have a physical location, it's likely you need to write one too. People are scared and when fear is a motivator, logic goes out the window. Business owners must convey important messaging
Christina R. Metcalf
Sunday, March 15, 20208 Ways We Are Not Your Parents' Chamber
f your parents were business owners, they may have belonged to the local chamber. If they did, it was likely one of the first things they did when they opened their business. They hung an open sign on the window and applied for chamber membership. People of that age knew that was how business got done. There was only one way to network, in person and the chamber offered that in spades. But we're quickly approaching a new decade and there's a lot more to running a business than simply attending a networking
Christina R. Green
Monday, March 9, 2020Are You a 2020 Business?
If you are a business owner, you likely have learned quite a bit over the past decade. No matter what your industry, the way we do business has changed drastically. From internet sales to global competition, social media to chatbots, search engine optimization to word of mouth marketing, the learning curve in business has been steep. But these tools are not what make up a modern business. To be successful a modern business person needs to embrace several trends that are expectations for today's workers.
Christina R. Metcalf
Monday, March 2, 202015 Easy Ways to Build a Huge Email List
Guess what? You need an email list. Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your place of business. If you’re not in touch with them on a regular basis, you won’t be on their mind when they decide to
Christina R. Green
Monday, February 24, 202030 Ways To Make People Love You On Social Media
Have you ever noticed just how many bland posters there are out there on social media? They post only about themselves and not even interesting things about themselves. It’s almost better if posters like those stay off of social media altogether because they’re certainly not building any fans and that kind of posting is not getting people to know, like, and trust them. Their social media efforts are wasted and since we don’t want yours to be, we’re putting together a list of things to post about that will
Christina R. Green
Monday, February 17, 20204 Ways to Pull Great Stories Out of Your Customers
Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too. When you cast your business as the wise sage who helps the
Christina R. Green
Monday, February 10, 20204 Practical Subject Line Ideas to Get More Opens
Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email. The average open rate for emails is between 15-25%. If you're above 25% you have a great open rate. But let's assume you wanted to get even better. This article contains simple email subject line ideas that work.
Christina R. Green
Monday, February 3, 2020Welcome to the Side Hustle: Creating an Alternative Revenue Stream for Your Business
If your business isn't bringing in the revenue you'd like and you've tried different discounts and purchase options, it may be time to consider what the business world is now referring to as a “side hustle.” For purposes of this article, we're not going to cover starting a new business but rather creating a side hustle or an alternative revenue stream for your existing business. Here's how you can do that.
Christina R. Metcalf
