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A blog from your local Chamber of Commerce.Monday, June 22, 2020
Fair Hiring Isn’t Your Only Business Concern
Many business owners are currently wondering how they might get more involved in the conversations about race and creating a culture that celebrates diversity. When conversations about race and the workplace arise, the first area of consideration is often hiring practices but it extends to so much more in a business than who you're choosing to employ. In fact, racial tensions can crop up even in businesses that are very focused on equality. If you want a more diverse culture in your workplace, here are a
Christina R. Metcalf
Monday, June 15, 2020Should You Take a Political or Social Stance in Your Business?
This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But with the death of George Floyd, there are many individuals who see a lack of a stance as a stance of its own. This has been a deeply dividing issue with some business owners wanting to get involved while others have worried that standing for the cause was akin to
Christina R. Metcalf
Monday, June 8, 20204 Courses of Action Business Owners Can Take in the Face of Protests
We thought the hardest thing we'd have to deal with this summer would be COVID-19 but now business owners are facing another heart-wrenching situation--how do they react in the face of protests?
Christina R. Metcalf
Monday, June 1, 20203 Common COVID Personalities and How to Market to Them
People handle challenges in different ways and this pandemic is no exception. While your business may target a particular demographic, it's likely this demographic has split since COVID-19. You now have people who while they may fall into the same age group, income bracket, gender, geographical region or other similar characteristics, their reaction to the coronavirus may differ greatly. As things begin to open up, it's essential that you understand the personalities you're dealing with and how best to
Christina R. Metcalf
Wednesday, May 20, 2020The Beginner’s Guide to Creating an Online Course for Your Business
If your business is shut down or you're just looking for new streams of revenue, a popular idea is course creation. This could be a course that showcases your knowledge on a subject, a course that is designed to complement whatever it is you sell, or a way to make money that does not involve an exchange of time for money. If you are someone who sells an hourly service, there are only so many hours of the day that you can bill for virus or not. But if you create a course you can bring in money even when
Christina R. Metcalf
Wednesday, May 13, 202011 Ways to Make Money from Your Website
If you have a website for your business, you may have an untapped treasure chest at your disposal. Even if you don't make large amounts of money on your website, you can be bringing in something. This article will show you how.
Christina R. Metcalf
Monday, March 30, 2020What to put in your COVID-19 statement
Today we have a guest blogger--Shelley from Shelly's Social Media. She shares tips on creating a COVID-19 statement for your business.
Shelley Iverson
Monday, March 30, 202015 Little Acts of Kindness to Implement During COVID-19
About a week ago the people in my county received a very different type of emergency communication. I'm in a popular hurricane area so those who signed up for emergency text messages are no stranger to them. However, even when we were evacuated due to Hurricane Irma we didn't receive anything like this. The first line of the text message was “be kind.” That took me aback and caused me to laugh a little. Be kind sounded a little like what our parents might’ve said to us as we were going off to kindergarten
Christina R. Metcalf
Monday, March 23, 20204 Simple Things to Do to Making Working from Home Easier
Working from home is an ideal that many people have longed for but the reality of it can be disenchanting. It takes some special skills to make it work. In this article we will cover four simple things you can do to make working at home easier on everyone. If you lead a team or you're the owner of a business, you have additional challenges when heading up a remote team during a global pandemic. We have some suggestions to help with that too.
Christina R. Metcalf
Monday, March 16, 2020How to Write an Effective Coronavirus (COVID-19) Message for Your Business
If you have had time to look in your email inbox recently, it's likely cluttered with messages from big brands telling you what they’re doing as we're facing the global pandemic of COVID-19. The point behind these communications is to quell fear and reassure people that it’s safe to patronize these businesses. If you have a physical location, it's likely you need to write one too. People are scared and when fear is a motivator, logic goes out the window. Business owners must convey important messaging
Christina R. Metcalf
