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Chamber Talk Blog
A blog from your local Chamber of Commerce.Monday, November 2, 2020Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google's good side is through ensuring Your Google My Business listing is optimized. While it seems pretty obvious how you can optimize your listing there are still many businesses out there that don't do it. And yet it's so easy to make these quick changes and additions. Read more(0) CommentsWednesday, October 21, 2020Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing. Experiential marketing is the act of creating a memorable experience that will be associated with your brand. Many smaller businesses think of experiential marketing as the type of thing that businesses with Super Bowl-esque budgets do. And they're right. Read more(0) CommentsMonday, August 31, 2020Do you have a business newsletter? If you don't, what's holding you back? Is content the issue? Are you just not sure what you're going to tell your customers in every newsletter? Newsletters are a great way to stay connected with your audience, especially if you have a long buying process or you run a business that thrives on repeat business. If either of those things is true, sending out a newsletter can keep you top of mind even when your customers aren’t quite ready to buy what you sell. Newsletters are a good nurturing and connection tool when you offer your audience something they want. This comes down to content. You want to make sure that you offer your audience something of value. To help with that, we've detailed a few things that you should put in a newsletter to get more opens. Read more(0) CommentsMonday, August 24, 2020Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down. During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well. Are you doing these things to help remain viable in these challenging times? Read more(0) CommentsMonday, August 17, 2020Are you tired of the words “new normal” yet? If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience. Read more(0) CommentsMonday, August 10, 2020Six months into the COVID and we’re all still trying to figure out what’s going on. Should masks be required? Will kids be going back to school? Do we need goggles? But what we do know is that a lot of customers are still concerned about their health and the health of those around them. Because of that, there are several things you should be doing (and marketing) in your business. Read more(0) CommentsMonday, July 20, 2020You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment. Read more(0) CommentsThursday, July 16, 2020We are living and working in an unsure reality and fear of the COVID 19 virus. The governor of Wisconsin has closed schools and also has banned gatherings of 50 or more people. Many of the public events are canceled. Obviously, this is going to have an impact on our economy. Small businesses will take the biggest hit. We don’t know how long it will last or how people we will get through these times. And a primary concern for many is how does your business “stay afloat”? Read more(4) CommentsMonday, July 13, 2020With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery. No one knows for sure when recovery will begin. In the meantime, there are a few things we know about how business and customers have changed. You can use that knowledge to restructure your marketing in order to better position your business for a stronger recovery. Read more(0) CommentsFriday, July 10, 2020LinkedIn is described as the world's largest professional network with over 500Million people with a 'profile'. Influencer James Potter goes as far as to say that "LinkedIn is NOT social media! We can discuss that in another blog, for now, we are going to talk about what not to post on LinkedIn. I see a lot of people sharing articles, sharing pictures, writing blogs and commentary which is fun and makes me laugh at times, however most LinkedIn professionals will say that this is wrong. Read more(0) CommentsCategories