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A blog from your local Chamber of Commerce.Monday, August 24, 2020
7+ Must-make COVID Content Changes for Improved Engagement
Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down. During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well. Are you doing these things to help remain viable in these challenging times?
Christina R. Metcalf
Monday, August 17, 20209 (More) Marketing Tips for the “New Normal”
Are you tired of the words “new normal” yet? If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.
Christina R. Metcalf
Monday, August 10, 20206 Things People Want in Businesses Operating During COVID
Six months into the COVID and we’re all still trying to figure out what’s going on. Should masks be required? Will kids be going back to school? Do we need goggles? But what we do know is that a lot of customers are still concerned about their health and the health of those around them. Because of that, there are several things you should be doing (and marketing) in your business.
Christina R. Metcalf
Monday, July 20, 20204 Marketing Tips for Businesses with No Marketing Budget
You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment.
Christina R. Metcalf
Thursday, July 16, 2020Marketing During A Crisis
We are living and working in an unsure reality and fear of the COVID 19 virus. The governor of Wisconsin has closed schools and also has banned gatherings of 50 or more people. Many of the public events are canceled. Obviously, this is going to have an impact on our economy. Small businesses will take the biggest hit. We don’t know how long it will last or how people we will get through these times. And a primary concern for many is how does your business “stay afloat”?
Shelley Iverson
Monday, July 13, 2020Change These 3 Things in Your Business Now for a Stronger Recovery
With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery. No one knows for sure when recovery will begin. In the meantime, there are a few things we know about how business and customers have changed. You can use that knowledge to restructure your marketing in order to better position your business for a stronger recovery.
Christina R. Metcalf
Monday, June 29, 20205 Ways to Communicate Difficult Business Messages
If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use.
Christina R. Metcalf
Monday, June 22, 2020Fair Hiring Isn’t Your Only Business Concern
Many business owners are currently wondering how they might get more involved in the conversations about race and creating a culture that celebrates diversity. When conversations about race and the workplace arise, the first area of consideration is often hiring practices but it extends to so much more in a business than who you're choosing to employ. In fact, racial tensions can crop up even in businesses that are very focused on equality. If you want a more diverse culture in your workplace, here are a
Christina R. Metcalf
Monday, June 15, 2020Should You Take a Political or Social Stance in Your Business?
This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But with the death of George Floyd, there are many individuals who see a lack of a stance as a stance of its own. This has been a deeply dividing issue with some business owners wanting to get involved while others have worried that standing for the cause was akin to
Christina R. Metcalf
Monday, June 1, 20203 Common COVID Personalities and How to Market to Them
People handle challenges in different ways and this pandemic is no exception. While your business may target a particular demographic, it's likely this demographic has split since COVID-19. You now have people who while they may fall into the same age group, income bracket, gender, geographical region or other similar characteristics, their reaction to the coronavirus may differ greatly. As things begin to open up, it's essential that you understand the personalities you're dealing with and how best to
Christina R. Metcalf
