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A blog from your local Chamber of Commerce.Monday, November 2, 2020
Optimize These 7 Easy Things to Maximize Your Google My Business Listing
Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google's good side is through ensuring Your Google My Business listing is optimized. While it seems pretty obvious how you can optimize your listing there are still many businesses out there that don't do it. And yet it's so easy to make these quick
Christina R. Metcalf
Wednesday, October 21, 2020Why Now Is the Perfect Time to Use Experiential Marketing
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing. Experiential marketing is the act of creating a memorable experience that will be associated with your brand. Many smaller businesses think of experiential marketing as the type of thing that businesses with
Christina R. Metcalf
Monday, August 31, 20204 Must-have’s for an Awesome Business Newsletter
Do you have a business newsletter? If you don't, what's holding you back? Is content the issue? Are you just not sure what you're going to tell your customers in every newsletter? Newsletters are a great way to stay connected with your audience, especially if you have a long buying process or you run a business that thrives on repeat business. If either of those things is true, sending out a newsletter can keep you top of mind even when your customers aren’t quite ready to buy what you sell. Newsletters
Christina R. Metcalf
Monday, August 24, 20207+ Must-make COVID Content Changes for Improved Engagement
Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down. During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well. Are you doing these things to help remain viable in these challenging times?
Christina R. Metcalf
Monday, August 17, 20209 (More) Marketing Tips for the “New Normal”
Are you tired of the words “new normal” yet? If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.
Christina R. Metcalf
Monday, August 10, 20206 Things People Want in Businesses Operating During COVID
Six months into the COVID and we’re all still trying to figure out what’s going on. Should masks be required? Will kids be going back to school? Do we need goggles? But what we do know is that a lot of customers are still concerned about their health and the health of those around them. Because of that, there are several things you should be doing (and marketing) in your business.
Christina R. Metcalf
Monday, July 20, 20204 Marketing Tips for Businesses with No Marketing Budget
You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment.
Christina R. Metcalf
Thursday, July 16, 2020Marketing During A Crisis
We are living and working in an unsure reality and fear of the COVID 19 virus. The governor of Wisconsin has closed schools and also has banned gatherings of 50 or more people. Many of the public events are canceled. Obviously, this is going to have an impact on our economy. Small businesses will take the biggest hit. We don’t know how long it will last or how people we will get through these times. And a primary concern for many is how does your business “stay afloat”?
Shelley Iverson
Monday, July 13, 2020Change These 3 Things in Your Business Now for a Stronger Recovery
With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery. No one knows for sure when recovery will begin. In the meantime, there are a few things we know about how business and customers have changed. You can use that knowledge to restructure your marketing in order to better position your business for a stronger recovery.
Christina R. Metcalf
Monday, June 29, 20205 Ways to Communicate Difficult Business Messages
If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use.
Christina R. Metcalf
