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  • Chamber Talk Blog

    A blog from your local Chamber of Commerce.
    Results Found: 20 RSS Feed
    Christina R. Metcalf
    Monday, June 29, 2020
    If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use. Read more
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    Christina R. Metcalf
    Monday, June 22, 2020
    Many business owners are currently wondering how they might get more involved in the conversations about race and creating a culture that celebrates diversity. When conversations about race and the workplace arise, the first area of consideration is often hiring practices but it extends to so much more in a business than who you're choosing to employ. In fact, racial tensions can crop up even in businesses that are very focused on equality. If you want a more diverse culture in your workplace, here are a couple of areas to focus on in addition to fair hiring practices. Read more
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    Christina R. Metcalf
    Monday, June 15, 2020
    This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But with the death of George Floyd, there are many individuals who see a lack of a stance as a stance of its own. This has been a deeply dividing issue with some business owners wanting to get involved while others have worried that standing for the cause was akin to supporting mass destruction of property and being anti-business. So what should a business do? Read more
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    Christina R. Metcalf
    Monday, June 1, 2020
    People handle challenges in different ways and this pandemic is no exception. While your business may target a particular demographic, it's likely this demographic has split since COVID-19. You now have people who while they may fall into the same age group, income bracket, gender, geographical region or other similar characteristics, their reaction to the coronavirus may differ greatly. As things begin to open up, it's essential that you understand the personalities you're dealing with and how best to market to them. Read more
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    Christina R. Metcalf
    Monday, March 30, 2020
    About a week ago the people in my county received a very different type of emergency communication. I'm in a popular hurricane area so those who signed up for emergency text messages are no stranger to them. However, even when we were evacuated due to Hurricane Irma we didn't receive anything like this. The first line of the text message was “be kind.” That took me aback and caused me to laugh a little. Be kind sounded a little like what our parents might’ve said to us as we were going off to kindergarten or--more appropriately--middle school. Most of us probably think of ourselves as nice people. Being told to be kind seemed like a no-brainer. But being kind is more than just being nice. Read more
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    Christina R. Metcalf
    Monday, March 23, 2020
    Working from home is an ideal that many people have longed for but the reality of it can be disenchanting. It takes some special skills to make it work. In this article we will cover four simple things you can do to make working at home easier on everyone. If you lead a team or you're the owner of a business, you have additional challenges when heading up a remote team during a global pandemic. We have some suggestions to help with that too. Read more
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    Christina R. Metcalf
    Monday, March 16, 2020
    If you have had time to look in your email inbox recently, it's likely cluttered with messages from big brands telling you what they’re doing as we're facing the global pandemic of COVID-19. The point behind these communications is to quell fear and reassure people that it’s safe to patronize these businesses. If you have a physical location, it's likely you need to write one too. People are scared and when fear is a motivator, logic goes out the window. Business owners must convey important messaging to customers or risk losing them. Read more
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    Christina R. Green
    Sunday, March 15, 2020
    f your parents were business owners, they may have belonged to the local chamber. If they did, it was likely one of the first things they did when they opened their business. They hung an open sign on the window and applied for chamber membership. People of that age knew that was how business got done. There was only one way to network, in person and the chamber offered that in spades. But we're quickly approaching a new decade and there's a lot more to running a business than simply attending a networking event. You may think you no longer need the chamber. But... If you haven't looked into chamber membership recently, you may be surprised how much it's changed. Read more
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    Christina R. Metcalf
    Monday, March 9, 2020
    If you are a business owner, you likely have learned quite a bit over the past decade. No matter what your industry, the way we do business has changed drastically. From internet sales to global competition, social media to chatbots, search engine optimization to word of mouth marketing, the learning curve in business has been steep. But these tools are not what make up a modern business. To be successful a modern business person needs to embrace several trends that are expectations for today's workers. If you want to be the type of business people want to work for and do business with you need to evolve. Here are a few things you should be doing or considering. Read more
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    Christina R. Green
    Monday, March 2, 2020
    Guess what? You need an email list. Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your place of business. If you’re not in touch with them on a regular basis, you won’t be on their mind when they decide to buy. Read more
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