It doesn’t matter what kind of business you are in. People need what you make and provide. If you’re fortunate, they’ll consider you when gift-giving this holiday season, but even if you’re not in retail or food/beverage, you can still bring in holiday customers with these ideas.
Mount Horeb Area Chamber of Commerce
The holiday season is upon us, and 'tis the season for shopping! As a small business owner, you might think that participating in the "Shop Local" movement or Small Business Season is reserved for retail and restaurant establishments. That's not the case! Small businesses from every sector can actively join in on Small Business Season, which began November 1 and goes through the end of the year. This initiative creates a vibrant, supportive local economy and helps businesses like yours reap the benefits
Rachel LaCasse-Ford
Productivity is always a big push at the beginning of the year. Everyone wants to do more with less, less money, less time, and fewer resources. This article will show you four ways to structure your day for greater success in achieving your goals. The one that best works for you is a personal decision but trying several of these can give you some good insights into how you (and your employees) work best.
Christina R. Metcalf
Who has time for a newsletter? If you want more sales and a more loyal audience, you need to find the time. The magic of newsletters is that they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone. It creates a privileged communication when you do it correctly. But when done poorly, it can feel like a boring monologue of self-promotion. If you don’t have a newsletter, it’s time to start building a list of emails and creating a newsletter. Whether you’ve been
Christina R. Metcalf
This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best-prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing and how it can get better. Here are a few ideas:
Christina R. Metcalf
This has certainly been a weird year. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be a return to normal. We’ve lost our innocence in some ways. Preparing for the worst in the past would never have (completely) readied us for this. But hopefully we’ve learned a thing or two to help us with future business.
Christina R. Metcalf
According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but they may stop shopping in-person. Online shopping needn’t be owned by large entities like Amazon or Etsy. Your business can excel in online commerce as well. But first, you need to be top-of-mind. One way
Christina R. Metcalf
What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox. This is great news for businesses if you use texting wisely. Before we cover all the amazing ways you can interact with customers on text, you must ensure they know, and agree to, you using their number to send messages
Christina R. Metcalf
Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google's good side is through ensuring Your Google My Business listing is optimized. While it seems pretty obvious how you can optimize your listing there are still many businesses out there that don't do it. And yet it's so easy to make these quick
Christina R. Metcalf
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing. Experiential marketing is the act of creating a memorable experience that will be associated with your brand. Many smaller businesses think of experiential marketing as the type of thing that businesses with
Christina R. Metcalf