If you are a business owner, you likely have learned quite a bit over the past decade. No matter what your industry, the way we do business has changed drastically. From internet sales to global competition, social media to chatbots, search engine optimization to word of mouth marketing, the learning curve in business has been steep.
But these tools are not what make up a modern business. To be successful a modern business person needs to embrace several trends that are expectations for today's workers. If you want to be the type of business people want to work for and do business with you need to evolve. Here are a few things you should be doing or considering:
Today's employers and workforce are more interested in the job that needs to be done. They don't care about punching a clock. They have certain goals and tactics to be met. Sure, if you work in retail or you operate a business where people come in to purchase from you, there have to be posted hours and people need to be working there to meet customers’ needs. But assuming your business focuses on meeting customers’ needs outside of face-to-face, the modern business is moving toward a “getting the job done” focus and less on the hours that employees are in their seats.
With concerns over the Coronavirus and an eye on the bottom line, a lot of employers are opening up the possibilities of remote working again.
One way to safeguard against burnout is to encourage people to take vacation. But that's not enough. Modern businesses are changing their cultures to place a value on vacation and the experience an employee gains from it.
You need a business culture that speaks to who you are and what you stand for. This involves more than writing a clever mission statement. It means knowing who you want to be and allowing that ideal to permeate every decision your business makes. In fact, people spending time with your business should be able to guess what is important to you with a little observation. If they can't, your culture is on paper only. Instead, it should be exhibited by every employee and in every customer interaction.
Since culture is the “personality” with which you will court your customers and future employees, you want to make sure it is a big part of your business. If you have a bland culture, or you don't take the time to develop any kind of culture, few will feel passionately about you.
It seems like a lot that you've not only had to learn all of the new tools out there in marketing, communication, and technology but you also have to adapt to the changing face of the workforce and the expectation of employees and customers. If you want to be a 2020 business you need to keep these things in mind. While people love retro charm, they rarely enjoy it in an employer.
Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so.
Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.