• Chamber Talk Blog

    A blog from your local Chamber of Commerce.
    Results Found: 62 RSS Feed
    Rachel LaCasse-Ford
    Friday, November 3, 2023
    The holiday season is upon us, and 'tis the season for shopping! As a small business owner, you might think that participating in the "Shop Local" movement or Small Business Season is reserved for retail and restaurant establishments. That's not the case! Small businesses from every sector can actively join in on Small Business Season, which began November 1 and goes through the end of the year. This initiative creates a vibrant, supportive local economy and helps businesses like yours reap the benefits of increased visibility and customer loyalty. Read more
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    Mount Horeb Area Chamber of Commerce
    Friday, September 15, 2023
    16 members of the Mount Horeb Area Chamber of Commerce were recognized as Best of Madison in this year's reader poll. Read more
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    Michael Popke
    Friday, February 10, 2023
    The Mount Horeb Area Chamber of Commerce turns 100 years old in 2023, and business leaders in this welcoming western Dane County village of nearly 8,000 residents are hard at work implementing new strategies to ensure the continued economic well-being of a community that offers colorful carved trolls — and so much more. Read more
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    Rachel LaCasse-Ford
    Monday, January 30, 2023
    How can our member take advantage of the large tourism events that bring thousands of people into town each year? Here is a list of ways you can get involved and gain maximum exposure for your business or organization. Read more
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    Christina R. Metcalf
    Monday, January 18, 2021
    Productivity is always a big push at the beginning of the year. Everyone wants to do more with less, less money, less time, and fewer resources. This article will show you four ways to structure your day for greater success in achieving your goals. The one that best works for you is a personal decision but trying several of these can give you some good insights into how you (and your employees) work best. Read more
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    Christina R. Metcalf
    Monday, January 11, 2021
    Who has time for a newsletter? If you want more sales and a more loyal audience, you need to find the time. The magic of newsletters is that they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone. It creates a privileged communication when you do it correctly. But when done poorly, it can feel like a boring monologue of self-promotion. If you don’t have a newsletter, it’s time to start building a list of emails and creating a newsletter. Whether you’ve been a longtime newsletter publisher or one just starting, here are a few ideas to spice it up. Read more
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    Christina R. Metcalf
    Monday, January 4, 2021
    This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best-prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing and how it can get better. Here are a few ideas: Read more
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    Christina R. Metcalf
    Friday, December 11, 2020
    This has certainly been a weird year. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be a return to normal. We’ve lost our innocence in some ways. Preparing for the worst in the past would never have (completely) readied us for this. But hopefully we’ve learned a thing or two to help us with future business. Read more
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    Christina R. Metcalf
    Monday, November 30, 2020
    According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend will continue as we enter into 2021 and if the pandemic numbers keep increasing. People won’t stop shopping, but they may stop shopping in-person. Online shopping needn’t be owned by large entities like Amazon or Etsy. Your business can excel in online commerce as well. But first, you need to be top-of-mind. One way to do that is to produce valuable content so that when potential customers are on your website, they are moved to action and purchase from you. Read more
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    Christina R. Metcalf
    Monday, November 9, 2020
    What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox. This is great news for businesses if you use texting wisely. Before we cover all the amazing ways you can interact with customers on text, you must ensure they know, and agree to, you using their number to send messages and deals. You should never simply ask customers for their phone number as part of a transaction and then spam them with your messaging. If you ask for their number, be very clear you plan on sending them giveaways and flash discounts (or whatever you will be doing). Give them the option of opting out at the time they give you their number and every time you send a message. Some people will love your flash deals. Others will opt out after a few. Always give them the option. Read more
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